Resources

For Startups & High-Tech Companies

Here you’ll find critical information and advice from global experts that will help you prevent mistakes and hasten your success. Topics include marketing strategy for high-tech companies, B2B storytelling, SaaS growth strategies, penetrating global markets, cross-cultural challenges, scaling sales organizations, disruptive sales techniques, bootstrapping startups, and lead generation tips. Check back often for new posts on today’s hottest topics.

​Donna Griffit

DONNA GRIFFIT, World Renowned Corporate Storyteller, Pitch Alchemist, and Best-Selling Author of “Sticking to My Story” – The Alchemy of Storytelling for Startups. Donna has worked globally for 2 decades in over 30 countries with Fortune 500 companies, startups, and investors in a wide variety of industries, helping them create, edit, and deliver powerful presentations, pitches, and messages. She magically spins raw data into compelling stories that captivate audiences and drive results. Through her guidance, clients have raised over $2 Billion.  Donna is also a Communication Coach for Stanford’s Graduate School of Business, helping the leaders of tomorrow become stellar communicators. For more info: donnagriffit.com

Donna’s Guides

– Ultmate Investor Deck
– Ultimate Sales Deck
– Ultimate Competition Dec

Stefan Herbert

Stefan Herbert, the Founder of Disruption Selling, has 35+ years of experience at organizations ranging from pre- and post-IPO startups to global enterprises in positions of Account Manager up to EVP Sales&Marketing. Starting his career as Sales Trainee at NCR, he moved on to EDS selling full-scope outsourcing contracts, then to open systems-based enterprise software for a pre-IPO startup (QAD) as Sales Director. After management of two more startups he founded his consulting company before joining AWS. Here he practiced the Disruption Selling model, starting as a one-man show with 30 accounts and ending with just one of them as a Global Account Director leading a global team of more than 30 members and with revenues in the triple digit millions. In 2023 he founded Disruption Selling and since then has supported individuals, startups and well-established IT market leaders in taking their innovation selling capabilities to the next level.

Stefan’s Posts

– Leveraging the Power of Leadership Principles to Seamlessly Scale a Sales Organization
– How to Split Ownership Across the Single-Threaded Team
– There Is No Silver Medal In Sales

Martin Zwilling

Martin Zwilling is the CEO & Founder of Startup Professionals, Inc., helping startup founders find resources, mentoring, and expertise, build a business plan, file patents, and find funding. He has 30+ years of experience and demonstrated results as an executive in Software Engineering, Product Management, and Marketing; has done due diligence and funding analysis for investors; is an Advisory Board Member for multiple startups; has Angels Selection Committee experience; and is an Adjunct Professor at Embry-Riddle University. He has been published on Inc., Forbes, Entrepreneur and Huffington Post. Feel free to follow him on Twitter, StartupPro, or connect with him on LinkedIn.

Martin’s Posts

– 7 Rules to Follow When Crafting a Social Media Strategy
– 5 Keys To Fostering A Mindset Of Accountability In Your Team
– 5 Priorities For Customer Personalization Through AI

Sramana Mitra​

Sramana Mitra is Founder and CEO of One Million by One Million (1Mby1M), a global virtual accelerator that aims to help one million entrepreneurs globally to reach $1 million in revenue and beyond. She is a Silicon Valley entrepreneur and strategy consultant, she writes the blog Sramana Mitra On Strategy, and is author of the Entrepreneur Journeys book series and Vision India 2020. As an entrepreneur CEO, she ran three companies: DAIS, Intarka, and Uuma. Sramana has a master’s degree in electrical engineering and computer science from the Massachusetts Institute of Technology. In 2015, Sramana was named one of LinkedIn’s Top 10 Influencers.

Sramana’s Posts
– AI Unicorns: ClickUp Brings AI to Productivity Management
– The Startup Velocity Question: What Hinders Acceleration in VC Funded Companies?
– Cloud Stocks: Symbotic Leverages AI to Provide Warehousing-as-a-Service

Ori Ainy​

Ori Ainy, the Founder of Beam Global, helps B2B software and startup companies penetrate global markets and successfully compete with global corporations. Ori advises on international marketing, sales, and bus dev and provides sales execution services, including recruitment of channel partners. He lectures on international marketing for the Export Institute, consults for the Foreign Trade Administration, and is a mentor and judge at MassChallenge. He holds an MBA from the Hebrew University.

Ori’s Posts
–Breaking Through the Noise: Mastering Cold Outreach for Global Growth
– Top Tips for Running Webinars That Generate Leads and Drive Global Growth
– The Power of Channel Partnerships for B2B Software and SaaS companies

Arona Maskil

Arona Maskil is the co-founder of TrainingCQ, a leading cross-cultural training and consulting company based in Israel. With over 25 years of experience, she empowers individuals and organizations to navigate the complexities of multicultural work environments. From startups and high-tech firms to government entities, defense industries, and academic institutions, TrainingCQ delivers tailored solutions in cross-cultural management and leading diverse virtual teams. Its mission is to help teams build stronger connections, foster collaboration, and succeed in today’s globalized world. Born in New York, raised in Finland and Germany, and spending 17 years on the West Coast of the US, and 20 years at the US Embassy in Israel provided her with her own cross-cultural experience. She holds a B.A. in Communications from the State University of New York and an M.A. in Family Counseling from the Faculty of Behavioral Sciences. A certified Adler Institute interpersonal coach and group coach facilitator, she brings a deep understanding of human dynamics to her work. Today, she specializes in U.S., Israeli, and global business cultures and serves as a country specialist for Dwellworks, a leading global mobility organization.

Arona’s Posts
– Think You Know How to Negotiate? 5 Critical Keys to Closing Global Deals
– Meta’s Food Voucher Misuse: A Cultural Insight
– The human factor: Culture’s role in AI evolution

Meir Amarin

Meir Amarin is an experienced business leader and growth expert, specializing in leveraging teams, startups, and global organizations to effectively implement growth strategies and opportunities. Meir has gained valuable business leadership experience through positions held at leading global corporations. Focused on effectiveness, innovation, and applied data science, he has a hands-on attitude as well as a strong ability to plan, execute, and manage, and excels as a change agent and dexterous mentor. He is a recognized growth expert, strategic advisor, and business leader with a strong global presence and a proven track record as a leader and mentor in the global technology ecosystem. Passionate about innovation and data science, he constantly seeks new and better ways to enhance business performance.

Meir’s Posts
– Enhancing Leadership: From Good to Great
– From Silence to Impact: Leading with Quiet Confidence – Practical Tips for Introverted Leaders
– The Hidden Pitfall of Leadership: Are You Growing or Just Managing?

Michael Bassin

Michael Bassin, the Co-Founder and CEO of ScaleUpSales,  helps companies acquire new customers and grow their revenue with a proven lead generation and a sales enablement service. Michael’s expertise includes building sales and marketing systems from scratch, demand generation, sales pitch and content creation, sales training and team building, research and analysis, CRM building and optimization, and sales reporting. He is also an author and public speaker on the modern Middle East. 

Michaael’s Posts
– How To Remove Friction From The B2B Buyer Journey
– How To Use Google Analytics
– How To Improve Your Brand Awareness